If you are in the yellow pages, that is a good thing. People still read the yellow pages and a yellow page listing gets you a very small listing online as well. It is not a bad thing to be in the yellow pages, and I would never advice anyone not to have a presence in the yellow pages.

However... and this is my favorite word. If you are only listed in the yellow pages, your online exposure will be very small. You will not be able to be truly competitive in the local search market if you are only listed there. Having additional exposure in Google Maps, Yahoo Local, and MSN Live Local is important. In addition, it is important to have strong web presence outside of the aforementioned locations as well.

People are online a lot nowadays. People LOVE to surf the net, read and post on blogs, join forums, do research, e-mail friends, and visit social networking sites. Because people are spending more time on the internet, they will be more apt to search for a local business right where they are sitting. With almost 70 percent of people now looking online for businesses, you must have a presence online. This is crucial for any local business throughout the world.

Michelle Tukachinsky

Palm Beach County Local Advertising Online

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