As a piano teacher here in Wellington Florida, and as co-founder of Palm Beach Local.info, I know first hand the power of online advertising. I have a piano lessons website which I created and marketed to potential students in the Palm Beach County Florida area.

 This website is linked to a bigger directory called www.pianoteachers.com  which actually gives me double the exposure, in addition to stronger backlinks for both sites. This means that my Google ranking gets stronger because both sites are linked to each other.

The reason that I bring this up is this:  85-90 percent of non-referral calls that I recieve inquiring about piano lessons have seen me on my website. I always ask potential customers where they found my listing..and online is mostly always the answer.

These statistics are very powerful for me and I utilize it to my advantage. I have a website with a video and I make sure that my website http://www.strictlypiano.com stays on page 1 of Google!